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Man City: Digital Media Citizens
I wrote this post for our friends at Sports Geek HQ. Thanks to @seancallanan and @Dion_Anthony for the request and help. Sir Alex Ferguson, George Best, Sir Matt Busby, Eric Cantona, Bobby Charlton,...
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Red Devils Going Social?
Last week I saw two conflicting articles. One was from UK Sports Network (@UKSportsNetwork) which shows Michael Owen, Dimi Berbatov and Nani holding aloft a plaque at Man United’s Carrington training...
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Twitter For Athletes
Last week Twitter released official guidelines for athletes using Twitter. The guidelines include ‘using hashtags, replying to followers and ask questions, mentioning your teammates, breaking news,...
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The Ultimate ‘Social’ Game Day
It’s 5am and my alarm goes off. I spring out of bed and prepare myself for a special day…derby day. This was the last Liverpool FC game I went to. It was in January 2011, with my brother, to see them...
View ArticleAll I Want For Christmas
I was walking to work the other day, with my scarf tightly wrapped round my neck. Whilst dandering round Belfast City Centre I realized something. It wasn’t the cold air smacking against my face, it...
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No Trust, No Logic
Ohio State University American Football coach Urban Meyer has reportedly banned his players from using Twitter. It isn’t the first time a sports manager has done so, when in July 2011, Leeds United FC...
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Internationalizing a Sports Brand Digitally
“Branding is no longer lost on the periphery of the company… it is at the heart of everything the company does” (Richelieu, 2008). In a world where sport now accounts for 3% of global economic...
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Put A Pin In It: An Intro To Pinterest
‘’A picture is worth a thousand words’’. Pinterest is a social network that allows users to select images from any website and collect them on their profile. Images, or ‘pins’, are stored in...
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Getting adidas miCoached
Any keen readers here at SC1 Sports will know we love stats. We believe they can paint a true picture that allows us to understand the performance of certain individuals or teams. Slowly but surely,...
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Formula 1 : Success Breeds Social Success
It was big news in the world of sport that BBC would not own the full rights for Formula 1 coverage for the 2012 season. Sky Sports have launched a new channel, Sky Sports F1 HD, and have broken the...
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